New Marketing Coordinator at BOC

December 14, 2010

FOR RELEASE: Immediately
CONTACT: Carli Cohen
410-581-6222

New Marketing Coordinator at BOC

Carli Cohen recently joined the Board of Certification/Accreditation, International (BOC) staff as Marketing Coordinator.

Cohen is responsible for implementing BOC’s marketing strategy to improve communication with stakeholders and uphold customer satisfaction. She also is charged with building BOC’s brand awareness and solidifying the brand with new initiatives in print, web, and social media.

“Carli will be an asset to BOC. As we continue to expand, we need new, customer-centric communications that strengthen our ability to serve our certificants and accredited facilities,” remarks Claudia Zacharias, MBA, CAE, president & CEO of BOC. “Carli possesses the talent and initiative we were looking for, and we couldn’t be happier that she accepted our invitation to join our team.”

“I am committed to BOC’s mission of supporting the practitioners and facilities that serve the patient population, and I am eager to bring new and exciting marketing ideas to the table,” notes Cohen.

Cohen comes to BOC from Rice Consulting, in Bel Air, MD, a firm that provides organizational fundraising for political campaigns in Maryland. Cohen worked closely with the Design and New Media Outreach Director, managing client websites, social media accounts, and other forms of new media outreach. She also worked on fundraising events and designed and produced client event invitations and publications.

Cohen is a graduate of Towson University with a degree in Graphic Design.

Since 1984, the Board of Certification/Accreditation, International (BOC) has provided credentials demonstrating the competence and proficiency of O&P professionals. BOC offers NCCA-accredited certification programs in five disciplines: orthotics, prosthetics, pedorthics, orthotic fitting, and mastectomy fitting. BOC’s facility accreditation program partners with Durable Medical Equipment, Prosthetics and Orthotics Supplies (DMEPOS) suppliers to meet standards set by the Centers for Medicare and Medicaid Services (CMS) and improve business practices. BOC credentials celebrate and recognize the competence, professionalism and safe practice environments of BOC-certified practitioners and BOC-accredited facilities.