Organization adds new operations manager and digital marketing manager.
The Board of Certification/Accreditation (BOC) is pleased to announce two new additions to its staff: Wil Townsend, operations manager and Meghan Smith, digital marketing manager.
As BOC’s operations manager, Townsend is responsible for supporting the direction, strategy, and day-to-day business operations for the organization. He also manages key vendor partnerships and provides leadership to ensure effective operational controls and systems are in place. Townsend leads the information technology and facility management functions of the organization.
Townsend joins the organization with more than 25 years of largescale operations management experience, most recently working as facilities manager for Baltimore’s historic Hippodrome Theatre. Previously, he held the role of general manager for Regal Entertainment Group for more than two decades. Townsend earned his Bachelor of Science in business administration / information systems management with a minor in computer science from Salisbury University and is currently pursuing his Master of Science in information technology with a project management specialty from the University of Maryland Global Campus (UMGC).
Smith joins BOC with more than seven years of management and marketing experience and is responsible for implementing the organization’s marketing strategy to improve communication with key stakeholders and customers to elevate brand awareness among target audiences through digital channels.
She began her career in the hospitality industry with Starwood/Marriott and Hilton, working in guest services and hotel management before transitioning to the sales and marketing department as an event planning manager. From there, she continued to diversify her skillset and marketing prowess through work with Alliance Marketing Partners, an award-winning full-service entrepreneurial marketing company; Lyfebulb, a healthcare nonprofit and Awin, a global affiliate marketing network. Smith earned her undergraduate degree in communications with a minor in human development from the University of Maryland, College Park.
“We are pleased to welcome Wil and Meghan to BOC,” said BOC President & CEO Claudia Zacharias. “We look forward to their fresh perspective and expertise as we continually strive to enhance our operations and customer communications.”
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The Board of Certification/Accreditation (BOC), founded in 1984, offers highly valued credentials in the fields of orthotics and prosthetics (O&P) and durable medical equipment (DME). BOC offers accreditation for O&P practices, pharmacies and DME suppliers, and certifications for orthotic fitters, mastectomy fitters and DME specialists. BOC-certified practitioners and accredited suppliers are included as qualified providers and suppliers, respectively, in the Social Security Act as amended by the Benefits Improvement and Protection Act of 2000 (BIPA).
BOC has been acclaimed for award-winning innovation and customer service, earning international recognition with ten Stevie Awards. Both the Centers for Medicare and Medicaid Services (CMS) and the Department of Veterans Affairs accept BOC credentials as meeting their standards. Learn more at www.bocusa.org.
Judi Knott, MA, MBA